The Inevitable Is Here: TikTok’s End and Substack’s Rise as the New Creator Haven

TikTok is shutting down. It’s a bitter pill to swallow for creators who’ve invested countless hours crafting content, growing communities, and building personal brands on the platform. The thought of losing millions of followers, years of work, and a steady income stream overnight is chilling. The knee-jerk reaction may be to jump to another short-form …